I'm fluent in

  • Art Direction

  • Graphic Design

  • Interactive

  • Branding

  • Marketing

  • Creativity.

About me

I’m an award-winning art director, graphic designer and UX/UI designer with over 16 years of experience. I create engaging, innovative solutions through the distillation of market and user research, business requirements, technical specifications, customer feedback and sales goals.

Download my resume

My skills

90

Art Direction

95

Graphic Design

80

UX / UI Design

85

Branding and Marketing

Process

Great design is an iterative process. I can help with user goals, market research, business requirements, marketing plans and brand management, along with capturing and analyzing a variety of performance metrics.

Software

I am proficient with Adobe InDesign, Illustrator, Photoshop, Flash and Acrobat; Quark XPress; Microsoft Word, PowerPoint, Excel, Access and Viso.

Technologies

I am knowledgeable of HTML, CSS, JavaScript, PHP and MySQL, to name a few. And I am familiar with Bootstrap, WordPress, JQuery, JQuery Mobile and Phonegap.

Awards

I have won a 2009 HOW magazine In-HOWse Design Award of merit, along with being a 4-time Graphic Design USA magazine American Inhouse Design Award winner.

My portfolio

Counting Down

Mobile App

Designed and programmed a mobile app for keeping track of important personal events and holidays. Developed using the JQuery Mobile framework and the ydn-db database module.

Web site

Rental Screening

Designed a conceptual redesign of a web site for the company's tenent screening web service for property managers, real estate agents and prospecive tenents.

Integrated Campaign

Rental Reporting

Created infographic and provided art direction for supporting landing page and social media assets for an integrated demand generation campaign for the rental screening industry.

Summit Invite

Property Management

Created a contemporary diecut and folded invitation for an exclusive thought leadership event for mid- to large-sized property managers. Providing art direction for the remaining supporting materials.

Integrated Materials

Thought Leadership

Provided art direction for the branding and created all of the supporting materials — and web app — for a highly successful thought leadership event for the financial services industry.

User Interface

Web Components

Provided UI/UX design for a variety of interactive components for the latest iteration of the corporation's web site.

Print Ads

Settlement Solutions

Provided art direction for a emotionally impactful campaign of print ads for the company's real estate settlement solutions division.

Icons

Web Applications

Created a suite of branded icons for the company's internal and external facing web applications.

Brochure

Real Estate Solutions

Designed a comprehensive brochure for the company's real estate division, merging a suite of marketing materials into a singular dynamic brochure that utilized classic french folds, diecut inverted tabs and perfect binding.

Event Marketing

Thought Leadership

Provided art direction for the overall branding and designed the supporting materials for a yearly thought leadership event for the financial services industry.

Newsletters

Internal Communications

Created a contemporary, engaging design template for — and regularly designed — the quarterly internal newsletter for corporate associates.

Dimensional Packaging

Direct Mail

Created diecut and embossed dimensional packaging for a successfully engaging direct mail campaign.

Event Invitation

Insurance

Designed an impactful, informative invitation for a insurance industry thought leadership event. Also provided the art direction for the overall branding, along with designing most of the supporting materials.

Event Marketing

Thought Leadership

Provided art direction for the overall branding and designed the supporting materials for a yearly thought leadership event for the financial services industry.

Web Site

TransUnion

Using research, metrics and best practices, provided art direction for the entire corporate web presence, including both business-to-business and business-to-consumer portals. Deployed across all web sites and applications, both domestically and internationally.

Brochure

Market Perspectives

Designed a brochure that illustrated the company's unique market perspectives on the current state of the economy, compelling them to get more information on how this can help their financial services.

Character Design

Animation

Provided creative direction for a series of animated videos. Storyboarded every scene, created all character designs and backgrounds, selected the music, directed the voiceover talent and the animators.

Invitation

Private Event

Designed a elegant and modern invitation for an exclusive customer event at the House of Blues during an industry tradeshow.

Contact me

I am always open to hearing about new opportunities and projects. So please use this form or the information below to contact me. Thanks.

Matthew Hiitola
4476 Harrison Rd.
Kenosha, WI 53142
262-605-7025